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Films cash in on new media as revenue source
Business Standard, India - They now view new media and merchandising as not just promotional tools but also as potential revenue streams,” said Saurav Varma, chief marketing officer … |
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DigiBee's new software could cut mobile phone costs
Economic Times, India - DigiBee has offices across the USA, China, Korea and India. Its office in the US functions as its sales, marketing and customer support arm for American … |
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Beat the heat: Innovative brand campaigns
Economic Times, India - V Ramachandran, director of sales& marketing at LGIEL, says, “Aesthetics are playing a big role in purchase decisions. At the store level, Star Ratings for … FMCG cos target consumers in summer |
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 TopNews |
Nokia To Entice Indian Users With ‘Ovi’; Reorganizes Biz Plan
TopNews, India - Vineet Taneja, Head of Go to Market, India, Sales, Nokia India stated, “Ovi will open the door to Nokia's Internet services. We are looking at giving a … Nokia revamps biz strategy |
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Innovation holds the key for brands
Economic Times, India - Manishi Sanwal, GM (watches and jewellery) at LVMH India, feels seasonality does play a role, though not a big one, in their marketing strategy. … |
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Little room for retail in the mall story
Financial Express, India - His competitor, Paolo Canali, sales& marketing director, Canali agrees, “We are trying to find the requisite space for ourselves. It is a key to sales. … Exclusivity extends Italian luxury brands Canali, Brioni plan India expansion ‘Our India stint is not just about volumes’ |
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 Sydney Morning Herald |
Calendar is history, declares Maxwell
Sydney Morning Herald, Australia - This is no sales pitch. Maxwell, in his roles as player agent and marketing executive, has long predicted cricket would gravitate towards a franchise system … |
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Canada wants to grow with India
Sify, India - Canada is highly focussed on India and we want to grow with India." Richard Hamel, VP, marketing and sales, Side Effects, Dorothy Mathias of Vancouver Film … |
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ICI India to sell adhesives biz to Henkel
Sify, India - …India and Hina Nagarajan, general manager, marketing& innovation, failed. In a statement, ICI said Polyinks Ltd had a net sales turnover of Rs 14 crore … |
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‘Our India stint is not just about volumes’
Financial Express, India - … in terms of point of sales at luxury hotels and malls. Jyoti Verma catches up with Paolo Canali, marketing director and spokesperson for the brand, … Luxury retail finding expansion too costly |
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